IDcentral... A Subex Company

Author: Ayesha Kapoor

Ayesha Kapoor is currently working with IDcentral (A Subex Company) as a growth Marketer. She is a post graduate in management from Symbiosis Institute of Digital and Telecom management with marketing as her majors. She is creative head who loves to read and explore different avenues in the field of Marketing, Branding and Advertising.
October 01, 2020

Digital Transformation – A key tenet of business resilience strategy in 2020

If 2020 were to be described in one word then I would call it unpredictable or uncertain. There was a time when hand-crafted was preferred

September 23, 2020

Digital Onboarding- Balancing between security and user experience

Since the rise of digital era, companies have been trying to switch to virtual onboarding from a traditional one for a multiple reason: Traditional onboarding

September 15, 2020

Challenges faced by companies in adopting online onboarding process

In the face of huge societal and economical challenges, the need for digital transformation seems the only ray of hope for survival for any company

September 08, 2020

Alternate credit scoring: A boon for the banking sector

Financial institutions are responsible to provide liquidity to the economy and permit a greater magnitude of economic activity. Without financial institutions all the stacks of

August 28, 2020

Use of Machine learning for pricing strategy in e-commerce and retail Industry

Pricing can be a thorny task. Pricing challenges and intense competition in ecommerce markets have shot up drastically in the emerging age of internet because

August 21, 2020

Data enrichment for hyper-personalization

Back when everyone wanted long, thick dense hair bun to flaunt their beauty, it was easy for businesses to market a hair oil highlighting the benefits and ingredients. Soon, as times changed,