IDcentral - A Division of Subex

Data Enrichment Solutions

Enhance your marketing campaigns and customer experience with IDcentral!

Boost your campaigns by enriching profiles of your existing and potential customers with useful data points pulled from reliable and verified sources.

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Enhance your marketing campaigns and customer experience with IDcentral!

Why do you need a Data Enrichment solution?

Right Data Enrichment enables brands to tailor effective and better customer experiences. A good and clean data can help you in:

More refined customer segmentation

Customized product, service, and experience

Increase sales by 3 times leveraging in-market data

IDcentral data buckets: Insights into customer profile

According to McKinsey, organizations that leverage consumer data outperform their competitors by 85% in sales growth and more than 25% in gross margins. We help you increase your sales conversion with decisions based on 200+ data attributes. IDcentral provides access to the following data points on the go:

Scores and trust attributes: Credit score, email validity and risk score, MSISDN risk & tenure, number of associated phones, emails,email – MSISDN association
Demographic data: Name, age, gender, income, ethnicity, religion
Socio-economic and behavioral profile: Educational background, career profile, links associated, shopping behavior, travel pattern
Geolocation: Associated addresses, most visited places, office location/home locations
Social media profile: Social media accounts linked with phone and email ID, address and registered name, language, gender
Your customers are your most valuable asset. Get to know them better.

Your customers are your most valuable asset. Get to know them better.

Data enrichment is incorporating new updates and information to an organization's existing database to improve accuracy. Appending in-depth information to existing data allows for better business decisions. IDcentral connects enterprises to federated data sources, helping them create their customers' digital identities with just a single attribute. Built on over two decades of trust, IDcentral boasts of a consented, comprehensive data repository available for use.

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