Regional Innovation and Data Lead, Axiata Digital
AVP – Business Development, IDcentral
As consumers get deeply entrenched into their digital lifestyles, they leave myriad digital footprint as to who they are, what they value, as well as their attitudes towards brands, products and services. It is an ocean of information that enterprises can harness in order to provide seamless experience and make interesting engagements with right target customers. Optimization of customers digital experience with effective usage of data is the new battlefield in this data-driven world.
Abdul Ashraff who is the Regional Innovation and Data Lead at Axiata digital will carve the current scenario about how Axiata digital is efficiently using the data to improve digital journey at every stage of customer lifecycle at our webinar “Axiata Digital: Optimizing digital experience understanding customer data.”. Upal Pradan who is the business head of IDcentral will be moderating the webinar.