What is Geolocation Detection?
Geolocation refers to the identification of the geographic location of a user or computing device via a variety of data collection mechanisms. Typically, most geolocation services use network routing addresses or internal GPS devices to determine this location.
How is Geolocation Detection used for Fraud Deterrence?
A collection of various and ideally automated tests that assist fraud protection systems in assessing the risk of fraud in a single transaction. IP to Zip Code, IP to Billing Address, High IP Cross Referencing, IP Geolocation & Proxy Detection, and NPA NXX Area Code Web Service are examples of these tests.
What is Geolocation?
Simply said, geolocation technology uses data from a user’s computer or mobile device to identify or specify that user’s precise position.
It supports much of the technology that marketers and advertisers use on a daily basis, such as location-based services that adapt applications and digital display advertising based on a specific geographic region. The latter may be accomplished using both Geotargeting and Geofencing.
How is it used to combat fraud?
Geolocation technology and intellectual property intelligence give information on internet users that may be used to validate specific aspects of them, such as location, connection type, and proxy data. This may then be utilised to enable robust user identity authentication while maintaining privacy.
As a result, accurate and trustworthy information on each online user is provided, which may support a critical component of online security and fraud prevention.
Geolocation as a consumer service
Using geolocation to identify someone’s position and information about their identity is definitely a smart technique to prevent online fraud, but it’s also being converted into a customer service by many online banks.
Several mobile banking apps can now connect the location of a card transaction with the user’s mobile device using GPS and by reconciling the transaction’s location with their mobile device.
By comparing the phone with the location of the card being used, it is possible to determine if it is the same individual or someone else. This speeds up transaction approval, reduces consumer inconvenience, and combats fraud.
Additionally, if a card is reported stolen, the geolocation services will detect a mismatch in the data, requiring the bank to make an immediate authorization decision.
This is a different response from banks than the customary instant card cutoff that clients face when there is a suspicion of fraud – a regular issue for consumers while travelling and using their card overseas.
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