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Category: Marketing

January 10, 2021

What data categories are essential for an effective marketing strategy?

With the changing calendar year, we also observe digital maturity among people. A change in their buying pattern, increased use of digital services for financial

August 21, 2020

Data enrichment for hyper-personalization

Back when everyone wanted long, thick dense hair bun to flaunt their beauty, it was easy for businesses to market a hair oil highlighting the benefits and ingredients. Soon, as times changed,